Effective Date: 28 January 2026

1. Introduction

Paramount Branding ("we," "us," or "our") operates the website ParamountBranding.com and related domain marketplace services (the "Services"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our Services.

For the purposes of the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, Paramount Branding is the Data Controller for information collected directly through this website (such as visitor analytics).

We collect information in the following ways:

A. Personal Information You Provide:

• Contact Data: Name, email address, phone number, and message content when you submit an inquiry.
• Marketplace Accounts: Information regarding your account on third-party platforms (e.g., Afternic, Spaceship) if you interact with us through those services.

B. Information Collected Automatically (Google Analytics 4):When you visit our site, we use Google Analytics 4 (GA4) to collect standard internet log information and visitor behavior patterns. This includes:

• Online Identifiers: IP address (processed to determine general location, then discarded), Client ID (a random string of numbers to identify your browser), and Session ID.
• Usage Data: Pages viewed, time spent on site, referral sources, and device type.

Note: We have configured Google Analytics to anonymize data where possible. We do not use "User-Provided Data" features to upload your personal emails or phone numbers to Google for ad targeting without your explicit consent.

Important Note: Paramount Branding does not directly collect or store payment information. Payment processing is handled as follows:

• Atom.com Purchases: For domains purchased through our Atom-powered storefront, all payment and billing information is securely processed by Atom.com.
• Third-Party Marketplace Purchases: For domains purchased via Spaceship, Afternic/GoDaddy, Sedo, or other marketplaces, payment processing is handled directly by those respective platforms.

All financial transactions are subject to the payment processing and privacy policies of the relevant platform, not this Privacy Policy.

We use your personal information to:

• Facilitate domain sales and marketplace listings.
• Provide customer support and respond to inquiries.
• Analyze website traffic and improve our user experience (via Google Analytics).
• Comply with legal obligations and resolve disputes.
• Protect against fraud and ensure security.

Under GDPR, we process your data based on:

• Contract Performance: To facilitate domain transactions you initiate.
• Legitimate Interests: For business operations, fraud prevention, and analyzing website traffic.
• Consent: For placing non-essential cookies (such as Analytics) on your device. You may withdraw this consent at any time.

We do not sell your personal information. We may share data with:

• Service Providers: Google (for Analytics) and domain marketplace platforms (Afternic, Spaceship, Sedo, Atom) to facilitate sales.
• Legal Requirements: Government authorities when required by law or to protect our rights.
• Business Transfers: In connection with a merger, acquisition, or asset sale.

Your information may be transferred to and processed in countries outside your residence, including the United States (where Google and many domain marketplaces are based). We ensure appropriate safeguards are in place, such as relying on adequacy decisions or Standard Contractual Clauses (SCCs).

We use cookies to make our Services work and to understand traffic.

• Essential Cookies: Required for site functionality (e.g., security, cart functions).
• Analytics Cookies (Google): These help us measure how many people visit our site.
  
  • Control: You can accept or decline these via the Cookie Banner on our site.
  • Google Opt-Out: You can opt-out of Google Analytics specifically by installing the Google Analytics Opt-out Browser Add-on.

We retain Analytics data for 14 months, after which it is automatically deleted. We retain correspondence and transaction records for as long as necessary to comply with legal obligations (typically 6-7 years for business records) and resolve disputes.

Depending on your location (UK, EU, California, etc.), you have the right to:

• Access: Request access to your personal information.
• Correction: Request we correct inaccurate data.
• Deletion: Request deletion of your data (subject to legal retention requirements).
• Withdraw Consent: You can withdraw consent for tracking at any time.

California Residents (CCPA/CPRA): You have the right to know what personal info is collected and the right to non-discrimination. We do not sell your personal information.

For privacy-related questions, requests, or complaints:

Paramount Branding Email: contact@paramountbranding.com Subject Line: Privacy Policy Inquiry

For EU/UK Users: You also have the right to lodge a complaint with your local data protection authority (e.g., the ICO in the UK).